Case Study: Large Food and Drug Retailer achieves 141% sales increase from endcap relocation with RetailNext

Large Food and Drug Retailer - Customer Case Study

A large food-and-drug retailer with more than 2,200 stores across 33 states, together with an FMCG gift-card partner, saw an endcap display underperform and wanted to know whether its location was hurting customer experience and ROI.

RetailNext deployed entrance traffic counters and proximity/dwell sensors, created heat maps, established a baseline, then moved the endcap to a test location and remeasured. The pilot improved engagement and sales: fixture exposure +2%, dwell +2%, average dwell time +6%, dwell conversion +38 points, average transaction value +50%, and sales up 141%, demonstrating a clear lift in KPIs and ROI.