Case Study: International Specialty Apparel and Accessories Company achieves increased ROI and modernized in-store analytics with RetailNext

International Specialty Apparel and Accessories Company - Customer Case Study

An international specialty apparel and accessories retailer operating more than 2,000 stores sought to replace an entrenched legacy traffic and conversion measurement system. The sales support group’s credibility—and store personnel compensation and performance reviews—depended on reliable metrics, so the vendor change raised concerns about accuracy and RetailNext’s ability to handle the retailer’s global volume.

RetailNext installed next‑generation entrance and dwell sensors and added kinetic maps in flagship stores to measure total traffic, dwell counts and time, dwell vs. store conversion, and average transaction value. The new platform matched or exceeded the legacy system’s accuracy, surfaced fresh shopper path and dwell insights, increased ROI, and led the retailer to replace the legacy solution across all locations.