Case Study: Large Retail Company achieves real-time shopper engagement insights with RetailNext

Interior analytics deliver insights into shopper engagement and drive the success of a new retail business model

b8ta (and similar concepts like Brookstone’s Makers Showcase) is a software-powered retail showroom that rents in-store space to makers so shoppers can try products in person. The challenge was a lack of objective, in-store performance metrics — brands and store operations couldn’t reliably measure impressions, dwell, engagement or conversion at displays, so they couldn’t prove ROI or optimize which products to showcase.

Using RetailNext’s interior-analytics platform (Aurora sensors plus SaaS), stores measure impressions, stop-and-stay times, engagement duration and conversion and deliver real-time reports to brands and store teams. The result: manufacturers get immediate, actionable insights to refine product, pricing and promotion; retailers make faster, data-driven merchandising decisions; stores operate profitably and demand for showroom space has surged, validating the retail-as-a-service model.