Case Study: Goodwill Southern California achieves higher conversion and staff optimization with RetailNext Traffic 2.0

Improving Store Performance by Understanding Traffic & Conversion

Goodwill Southern California, a nonprofit that operates 78 retail locations in the Los Angeles area to support differently‑abled and disadvantaged communities, lacked a way to accurately measure store traffic. Without traffic data, point‑of‑sale numbers were out of context and managers couldn’t calculate conversion or identify actionable levers to improve store performance.

In early 2017 Goodwill deployed RetailNext Traffic 2.0 across all 78 stores, giving reliable traffic and conversion analytics; preliminary findings show conversion hovers around 40%. The insights enabled hour‑by‑hour staffing optimization, identification of specific growth opportunities at individual stores, and a plan to expand analytics (demographics, repeat visits, dwell time and path analysis) to further boost sales.

Goodwill Southern California

Ray Tellez

VP of Retail Operations