Case Study: World’s Largest Apparel Company achieves 5% weekly sales lift and higher conversion with RetailNext

Improving Store Operations by Better Understanding Traffic

A global leader in denim with more than 2,600 stores in 100+ countries faced a major measurement gap: over 60% of locations lacked traffic counting and the existing regional solutions were inaccurate and inconsistent, leaving the retailer unable to reliably calculate conversion and other basic operational KPIs.

RetailNext piloted advanced analytics and deployed sensors for front-door counts, dwell zones and fitting-room tracking, establishing baselines for pass-by, capture rate, store traffic, conversion, ATV, exposure, dwell and engagement. These insights enabled staffing and merchandising changes that raised conversion on the three lowest-performing days from 7.2% to 8% (driving a 5% weekly sales lift) and produced a 4.4% sales increase during key hours with small conversion improvements.