Case Study: Hurley boosts conversion with RetailNext

Hurley boosts conversion 5% with RetailNext

Hurley, a global surfing brand with 38 stores in North America, faced challenges with its previous retail analytics solution, which provided inaccurate traffic counts and conversion data. This led to wasted labor hours and a lack of actionable insights into shopper behavior. To address this, Hurley turned to the vendor RetailNext for a more reliable traffic analytics solution.

RetailNext implemented its Aurora sensor and analytics platform, which provided highly accurate, real-time data verified against HD video. This solution gave Hurley a reliable view of in-store behavior to strategically schedule staff. As a result, Hurley increased its conversion rate by 5 percentage points, from 22% to 27%, and gained the insights needed to operate more efficiently and improve the customer experience.

Hurley