Case Study: Hurley achieves 5% conversion increase with RetailNext

Global Surfing Brand Powers High Performance With RetailNext

Hurley is a global surf and youth-culture brand founded in Huntington Beach with 38 North American stores. The chain struggled with an underperforming retail analytics solution that produced inaccurate traffic and conversion counts, poor forecasting that wasted labor, little post-deployment support, and no comprehensive insight into in‑store shopper journeys.

Hurley replaced that solution with RetailNext, using high‑accuracy Aurora sensors, real‑time, verifiable data and POS integration to drive actionable dashboards and staffing recommendations. The platform helped Hurley optimize hours and schedules, improve merchandising and associate interactions, and run more targeted promos — lifting fleetwide conversion from 22% to 27% (+5 percentage points) while improving customer service and operational efficiency.

Hurley

Tre Mosby

DTC Operations Analyst