Case Study: The Art of Shaving achieves $2.4M annual revenue increase with RetailNext

Empowering Performance through Data and Shopper Insights

The Art of Shaving, founded in 1996, is a premium grooming brand with over 100 U.S. retail shops offering aromatherapy-based products and high-end shaving instruments. The company struggled with limited KPIs and unreliable analytics, lacking an accurate entrance-traffic solution and the detailed metrics needed to compare store performance, analyze conversion rates, and identify norms, trends, and outliers.

To solve this, The Art of Shaving deployed RetailNext’s entrance traffic counting and conversion analytics across all stores and integrated POS data, gaining accurate traffic counts, customizable reports, real-time video review, and store-level conversion benchmarks. The insights uncovered high- and low-performing stores, improved marketing ROI, and expanded KPIs to include conversion—where a 1% conversion lift generated $200,000 in monthly sales, totaling $2.4 million in additional annual revenue.

The Art of Shaving