Case Study: Dave & Buster's transforms operations with RetailNext

Dave & Buster's transforms operations across 177 locations with RetailNext

Dave & Buster's, a large entertainment and dining destination, faced a significant challenge in gaining accurate visibility into customer foot traffic across its 177 U.S. locations. The company previously relied on manual clicker counts and proxy metrics from arcade card swipes, which were time-consuming and failed to capture all guests, creating a major blind spot for operations and staffing. To overcome this, they partnered with RetailNext and implemented its Traffic Analytics solution.

RetailNext's solution involved deploying sensors at every entry point to capture real-time data on total visitors, occupancy, and customer flow. This data was integrated into the company's BI tools and made accessible to managers via web dashboards and mobile apps. The results provided Dave & Buster's with instant visibility into store conditions, which optimized staffing, improved forecasting models, and enabled performance benchmarking across all locations, ultimately freeing managers to focus on the guest experience.

Dave & Buster's