Case Study: Daniel's Jewelers improves store traffic insights and labor optimization with RetailNext

Daniel's Jewelers benchmarks 100+ stores with RetailNext

Daniel's Jewelers, a legacy jeweler with over 100 stores, faced the challenge of measuring the impact of its digital marketing campaigns on physical store visits. For years, the company relied on manual data from its point-of-sale system, which could not provide the depth of insight needed to evaluate new marketing approaches in a privacy-friendly way. To address this, they partnered with RetailNext.

RetailNext implemented its Traffic Analytics solution, powered by the Aurora sensor, to accurately measure store traffic and establish a performance baseline. This provided Daniel's Jewelers with a single source of truth to connect digital advertising to in-store visits, benchmark store performance, and optimize labor scheduling. The solution delivered accurate, real-time traffic and conversion data, allowing the retailer to gauge marketing effectiveness chain-wide and identify concrete opportunities for improvement.

Daniel's Jewelers