Case Study: Balsam Brands achieves 31% labor savings and higher entry rates with RetailNext

Balsam Brands boosts entry rates 10% and cuts labor costs 31% with RetailNext

Balsam Brands, a digitally native omnichannel retailer best known for its Balsam Hill brand, faced the challenge of expanding into physical retail without any historical foot-traffic benchmarks. The company needed accurate, real-time data from the very beginning to validate store performance, understand the customer journey, and staff locations efficiently. To meet this need, they partnered with RetailNext and implemented its Traffic Analytics solution.

RetailNext provided Balsam Brands with dedicated analytics environments from the outset. Using this data, the team ran tests to improve signage and visual merchandising and aligned labor with real demand. The solution delivered significant results, including an 8-10% year-over-year increase in entry rates during peak holidays and a 31% reduction in labor costs. RetailNext's data also allowed the company to quickly validate marketing efforts, building a data-driven foundation for future retail expansion.

Balsam Brands