Case Study: b8ta achieves data-driven showroom optimization with RetailNext

b8ta transforms showroom value with RetailNext

b8ta, a software-powered retail showroom for consumer hardware and IoT products, needed a data-driven way to show brands rich customer interaction data and decide which products to feature, especially as demand for showroom space outpaced available room. It turned to RetailNext to better understand product engagement in-store and support those decisions.

With RetailNext, b8ta could track how shoppers interacted with products and share that information back to manufacturers through its software. The result was faster decision-making on which products to display, plus actionable insights for brands on demo effectiveness, display strategy, and pricing—helping b8ta create more value for both the showroom and its partners.

b8ta

Vibhu Norby

Founder and CEO