Case Study: UNTUCKit achieves a 6.9% lift in in-store conversion and ~40% IT infrastructure savings with RetailNext

A Digitally Native Brand Drives Conversion In Its Physical Stores With RetailNext

UNTUCKit, the digitally native men’s apparel brand known for its perfect untucked shirts, expanded from e-commerce into 86 brick-and-mortar stores but lacked the in-store analytics it relied on online. Store traffic and conversion data were inconsistent, counts were often inaccurate, and leadership had no baseline metrics to benchmark performance or verify managers’ reports.

By deploying RetailNext’s all-in-one platform—real-time, highly accurate traffic counting, video verification, and integrations with POS and workforce systems—UNTUCKit gained actionable insights for staffing, store hours, customer experience and marketing attribution. The company cut ~40% in IT/system costs, improved shopper yield by 18% (YTD), and raised conversion from 16.9% in 2017 to 23.8% in 2020 (a 6.9-point increase), enabling better benchmarking, targeted improvements and measurable campaign ROI.

UNTUCKit

Brent Paulsen

Managing Director and Head of Retail