Case Study: 100% Pure Boosts Conversion and Transaction Value with RetailNext

100% Pure lifts conversion from 24% to 30% with RetailNext

100% Pure, a fast-growing U.S. prestige cosmetics brand, faced a challenge in driving profitability and customer acquisition as it scaled its brick-and-mortar operations. As a digitally native company, it needed to earn a meaningful return on its physical retail investment and turned to RetailNext's retail foot traffic analytics platform to better understand in-store shopper behaviors.

Using the RetailNext platform, 100% Pure accessed real-time traffic and conversion data to align labor with shopper opportunity and base store manager and associate KPIs on actual performance. This solution led to significant results: conversion grew from 24% to over 30% in select locations, the average transaction value increased from $60 to $70, and units per transaction rose from 3.12 to 3.32. The improved in-store experience also drove an estimated 10% of incremental online sales from customers acquired in stores.

100% Pure