Case Study: WD-40 enhances product guidance with Retail VR’s Virtual Showroom

Improving your business proposition with the Instore Activation application

WD-40, the American company behind the famous multi-purpose lubricant, wanted to help shoppers find the right maintenance product in DIY stores, where many consumers left without buying because they couldn’t identify the best solution for their need. Working with Retail VR, WD-40 used a customized 3D Virtual Showroom to modernize the buying journey and provide a more accessible, omnichannel sales support experience.

Retail VR implemented a virtual showroom with multiple entry points, including a search bar, interactive map, product sheets, carousels, and store-specific content, all accessible via QR code in-store. The solution helped customers self-serve when advisors were unavailable and also created a training tool for store staff. WD-40 reported that the first rollout at Brico Dépôt was too early for hard results, but said the project was already a real improvement for the category and planned further deployments at Castorama, Leroy Merlin, and Bricorama.

WD-40

Damien Tilletis

Marketing Director