Case Study: Wrigley achieves a 5% sales lift and actionable insights with Retail Solutions Inc.'s Retail Intelligence

Wrigley Works with Channel Partners to Help Optimize Sales and Drive Insights

Wrigley, a global confectionery company managing brands across multiple retail channels, was asked to evaluate a Target pilot that tested a “queuing” concept placing incremental items near guest services to drive check-lane sales. Tasked as category manager to develop a rapid, reliable analysis process, Wrigley engaged Retail Solutions Inc. and its Retail Intelligence tool to assess the pilot’s impact across a 27-store test plan.

Retail Solutions Inc. implemented its Retail Intelligence system—using Group Table features to build custom test vs. chain comparisons and correlate key KPIs without technical support—enabling Wrigley to quickly analyze results. The analysis showed the queuing test stores outperformed controls, generating roughly a 5% sales lift; Wrigley presented these findings to Target and discussions are underway to expand the initiative.

Wrigley

Stephanie Taffe

Team Lead Target