Case Study: Hoff achieves 11.7% revenue lift with Retail Rocket product recommendations

Website product recommendations result in 11.7% revenue lift for Hoff online store

The customer, Hoff, a major and fast-growing online furniture and home goods retailer, was seeking a way to make the customer's product search more efficient and significantly increase their online revenue. They partnered with the vendor, Retail Rocket, to implement a personal product recommendations project on their website to address this challenge.

Retail Rocket implemented a personalized homepage for Hoff using its algorithm, which analyzed visitor behavior in real-time. The effectiveness was measured through an A/B test, which showed that the personalized version led to a 5.6% increase in conversion rate and a 5.8% increase in average order value. This combined impact resulted in a significant 11.7% revenue lift for Hoff's online store.

Hoff

Dmitry Dvoretsky

eCommerce Director