Case Study: Toy.ru achieves 44% CTR growth with Retail Rocket

Trigger-based emails Growth Hacking for Toy.ru results in 44% CTR growth

The customer, Toy.ru, an online toy and children's goods store, partnered with the vendor Retail Rocket to improve the performance of its triggered email campaigns. The challenge was to enhance key engagement and sales metrics, including click-through and conversion rates, through more effective email marketing.

Retail Rocket implemented a series of A/B tests to optimize various elements of the emails based on principles of psychology and user experience. The solution by Retail Rocket involved testing hypotheses such as reducing send-time delays, simplifying email design, increasing product recommendations, and adding social proof elements. This approach led to significant improvements, including a 44% growth in click-through rate for one scenario, along with other substantial gains in open and conversion rates, ultimately generating additional profit for the online store from the same email volume.

Toy.ru

Alexey Evseev

Deputy Head of Internet Projects