Case Study: Seedspost achieves 120% conversion growth with Retail Rocket

Trigger-based emails Growth Hacking for Seedspost increased conversion by 120%

Seedspost, a home and garden online store, partnered with Retail Rocket to optimize their email marketing performance. The challenge was to improve the effectiveness of their trigger-based email campaigns, including abandoned cart and abandoned browsing scenarios, in order to increase user engagement and drive more conversions.

Using its Growth Hacking service, Retail Rocket implemented a series of A/B tests. The solutions included redesigning product cards with prominent CTAs, increasing clickable elements, strategically relocating banners, adding a "left in stock" element to create urgency, and using emojis in subject lines. These changes resulted in significant performance lifts; a key outcome from one test was a 120% increase in conversion rate. Seedspost's manager credited Retail Rocket's professional approach for the powerful results across all tested scenarios.

Seedspost

Veniamin Dmitriev

Store Manager