Case Study: Mamsy boosts email CTR and conversions with Retail Rocket

Trigger-based emails Growth Hacking for Mamsy marketplace

Retail Rocket, a provider of personalized e-commerce solutions, worked with Mamsy, a large children's goods marketplace. The challenge was to improve the performance of their automated trigger-based emails to increase user engagement and conversion rates.

The solution involved Retail Rocket conducting a series of A/B tests on email design elements, informed by UX and psychological principles. Changes included adding strategic CTAs, a category menu header, repositioning banners, and implementing social proof. These tests yielded significant results: one test saw a 60.5% increase in conversion, while others achieved CTR lifts of up to 31.2%. The data-driven approach implemented by Retail Rocket led to substantial growth in Mamsy's email performance metrics and overall revenue.

Mamsy

Kirill Pyzhov

Marketing and Strategy Director