Case Study: SP Digital achieves a 12% conversion increase with Retail Rocket product recommendations

SP Digital increases its conversion by 12% using product recommendations

SP Digital, a Chilean computer hardware e-commerce company, sought to increase sales and create a more differentiated customer experience. They needed an effective personalization solution that was easy to implement without constant IT support, leading them to collaborate with vendor Retail Rocket.

Retail Rocket implemented its product recommendation platform, which analyzes user behavior to personalize the online store in real time. The solution was tested via A/B tests on the homepage and cart page. Using Retail Rocket's personalization resulted in a 3.2% conversion increase on the homepage and a significant 12.1% conversion increase on the cart page, successfully meeting the customer's goals.

SP Digital

Felipe Monroy S.

Head of Development