Case Study: Sanitairwinkel achieves 15.7% revenue growth with Retail Rocket product recommendations

Sanitairwinkel.nl over 15% revenue growth through product recommendations

Sanitairwinkel, the Netherlands' online market leader in the bathroom and sanitary sector, sought to optimize its website and drive further growth. The challenge was to enhance the user shopping experience to increase key e-commerce metrics. They partnered with vendor Retail Rocket to implement its platform for personalized product recommendations.

Retail Rocket implemented an A/B test on Sanitairwinkel's product pages, comparing a control group with groups that saw either generic or personalized similar product recommendations. The personalized recommendations, based on user interests and behavior, delivered the best results. Retail Rocket's solution led to an 8.9% higher conversion rate, a 6.3% increase in average order value, and a significant 15.7% growth in revenue.

Sanitairwinkel

Jaap Melchels

Online Marketeer