Case Study: Tehnosila achieves higher CTR and conversions with Retail Rocket

Retail Rocket Growth Hacking Team At Work Tehnosila

Tehnosila, a major Russian electronics and appliance retailer, struggled to move beyond basic automated email campaigns. They needed to significantly optimize their trigger email performance to drive higher engagement and sales. They partnered with Retail Rocket, utilizing its platform and growth hacking services to test and implement improvements.

Retail Rocket's growth hacking team employed rigorous A/B testing on various email elements, including personalization, design, calls-to-action, and motivational offers. This systematic approach led to dramatic performance increases across multiple campaigns. For Tehnosila, Retail Rocket achieved results such as a 428% increase in conversion rate on predictive emails and a 57.4% lift on abandoned cart emails, demonstrating a substantial measurable impact on key metrics and sales.

Tehnosila

Maxim Sheluhanov

Head of E-commerce