Case Study: Van Asten BabySuperstore achieves 31.7% revenue growth with Retail Rocket

Retail Rocket Growth Hacking helps Vanastenbabysuperstore.nl to achieve 31.7% revenue increase

Van Asten BabySuperstore, a major Dutch retailer for baby products, faced the challenge of helping online shoppers navigate its vast inventory to find the right items. To address this and improve conversion rates, the company partnered with Retail Rocket to implement its unique, real-time personalized product recommendation algorithms on its product pages.

Retail Rocket performed an efficiency analysis using A/B tests to identify the most effective recommendation algorithm. The solution that delivered the best results was showing a block of related products from other categories positioned above a block of similar products. This strategy led to an 11.4% increase in conversion rate and an 18.3% increase in average order value, culminating in a 31.7% total revenue growth for the online store.

Van Asten BabySuperstore

Pim Brackenie

Operational Manager