Case Study: Butik.ru achieves 27.1% sales growth with Retail Rocket personalized product recommendations

Personalized Product Recommendations at Butik.ru 27.1% sales growth

Butik.ru, a large omni-channel fashion retailer, sought to analyze the efficiency of different website personalization technologies to improve key performance indicators. The company partnered with the vendor Retail Rocket to conduct a rigorous A/B test comparing its internal recommendation system against Retail Rocket's personalized product recommendations.

Retail Rocket implemented over 20 personalization scenarios across Butik.ru's customer journey, including the home page, category pages, and product detail pages. The A/B test results from Retail Rocket showed a significant positive impact: a 20.5% increase in conversion rate, a 5.1% increase in average order value, and a 27.1% growth in overall revenue.

Butik.ru

Olga Artamonova

Deputy Director of Marketing