Case Study: CSKAshop.ru increases revenue with Retail Rocket personalization and email marketing

Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store

CSKAshop.ru, the official online store of the professional football club CSKA, faced the challenge of improving key e-commerce metrics for its highly loyal fan base. The store partnered with vendor Retail Rocket to implement its marketing automation platform, aiming to provide a personalized shopping experience and automate communication to increase conversion, average order value, and revenue.

Retail Rocket implemented website personalization by placing AI-powered product recommendation blocks on key pages and deployed automated, trigger-based email campaigns. This solution delivered a highly individualized experience for each fan. The results were significant: recommendation blocks contributed to over 15.5% of revenue and email personalization drove over 13.5% of orders. Overall, Retail Rocket's efforts led to a 29.5% increase in revenue for the online store.

CSKAshop.ru

Babintseva Natalya

Marketing Manager