Case Study: Kcentr achieves 60% revenue growth with Retail Rocket personalization

Personalization of the online store Kcentr turned into 60% revenue growth

Kcentr, a retail chain selling household appliances and electronics, sought to improve its online customer service and sales performance. They partnered with the vendor Retail Rocket to implement personalized product recommendations on key pages of their webshop to help visitors navigate their large catalog more effectively.

Retail Rocket employed A/B testing to determine the most effective recommendation algorithms for different pages. The optimal strategies included showing popular products from categories of interest on the home page and using two recommendation blocks simultaneously on product pages. This solution from Retail Rocket led to a significant 60.12% increase in revenue per visitor on the product page, alongside substantial growth in conversion rates and average order value across the site.

Kcentr

Mikhail Gudkov

Head of Internet Marketing Department