Case Study: Korablik boosts omni-channel sales with Retail Rocket

OMNI-channel personalization in kids goods retail chain “Korablik”

Korablik, a large retail chain specializing in children's goods with over 170 stores, faced the challenge of integrating its online and offline customer experiences. The company collaborated with Retail Rocket and its multichannel personalization platform to launch a project for personalized omni-channel communication. The goal was to engage offline customers based on their in-store purchasing behavior.

Retail Rocket implemented a solution that used loyalty card data to link offline purchases to online customer profiles. This allowed the vendor to automate personalized email campaigns sent after an in-store purchase, featuring product recommendations and next-best-offer predictions. The campaign drove significant results: 10-20% of recipients visited the website, with 17% being new online visitors. Retail Rocket's solution achieved a 1.3% last-click conversion rate and an overall 5% post-click conversion rate. Furthermore, analysis revealed this traffic generated approximately four times more transactions as customers returned via other channels, creating a true omni-channel loop and increasing customer retention.

Korablik

Paul Gerda

Head of Digital Marketing