Case Study: myToys.ru achieves 10% revenue uplift with Retail Rocket

myToys.ru - Customer Case Study

myToys.ru, a major European online toy retailer, sought to improve its customer service and boost sales on its high-traffic website. To address this challenge, the company partnered with Retail Rocket to implement and optimize personalized product recommendations on its key web pages, aiming to help customers find products more efficiently and increase purchase rates.

Retail Rocket conducted a series of A/B tests to determine the most effective algorithms and placements for these recommendations. The solution that delivered the best results involved placing a "Related products" block above a "Similar products" block on the product page, which increased conversion by 7% and revenue by 9.8%. Further tuning on the cart page with personalized recommendations led to an additional 7.68% revenue growth. Overall, Retail Rocket's personalization strategy generated a significant revenue uplift for myToys.ru.

myToys.ru

Olga Popova

Head of Development