Case Study: Lobbes.nl achieves a 29.6% revenue increase with Retail Rocket personalized product recommendations

Lobbes.nl 29,6% revenue increase through personalized product recommendations

Lobbes.nl, a Dutch online toy and general merchandise store with a wide product range, faced the challenge of helping its many monthly visitors navigate its extensive catalog without getting lost or distracted. They sought a way to guide customers to the right products more effectively. To address this, they partnered with vendor Retail Rocket to implement its personalized product recommendation service.

Retail Rocket implemented real-time personalized recommendation blocks on both the product and cart pages. Through rigorous A/B testing, the most effective scenario on the product page combined related and similar product blocks, leading to a 29.6% revenue increase, a 17.7% lift in conversion rate, and a 10.2% rise in average order value. On the cart page, recommendations from different categories boosted revenue by 5.4%. Retail Rocket's solution successfully made the shopping experience more efficient and significantly increased key metrics for Lobbes.nl.

Lobbes.nl

Berry de Snoo

Business Manager