Case Study: Mercado Actual boosts conversion by 5.6% with Retail Rocket personalization

How website personalization helped MercadoActual.es to increase the conversion rate in 5,6%

Mercado Actual, a Spanish electronics ecommerce company, faced the challenge of providing a unique, personalized shopping experience for its diverse customer base across multiple European countries. The difficulty of building a complex personalization system in-house led them to partner with Retail Rocket and utilize its platform for real-time product recommendations. Their goal was to move beyond showing the same generic offers to every visitor.

Retail Rocket implemented its personalization platform, which uses self-learning algorithms to analyze user behavior and dynamically customize the website in over twenty scenarios. The solution provided personalized recommendations on key pages like the homepage and category pages by employing collaborative filtering, content filtering, and individual interest tracking. This strategy by Retail Rocket successfully increased Mercado Actual's conversion rate by 5.6% and generated 6% more orders per month.

Mercadoactual

Manuel Montesinos Moreno

Marketing and Contents Director