Case Study: Última Informática achieves 43% higher AOV with Retail Rocket

How Última Informática increases AOV by 43% with Retail Rocket Technology

Última Informática, an IT solutions provider in the Canary Islands, sought to improve its online customer journey by offering a unique, real-time personalized shopping experience. Their challenge was to show users relevant products and personalize communications at the optimal time and channel to increase their average order value and conversion rate. They partnered with vendor Retail Rocket to address this.

Retail Rocket implemented its personalized recommendation blocks on Última Informática's homepage and product pages. This solution displayed products tailored to each user's interests, including popular and discounted items. Using Retail Rocket's technology led to a 43% increase in average order value, a 400% higher conversion rate for recommended products, and an overall revenue growth of 10%.

Última Informática

Adrián Vera

Marketing Director