Case Study: Maxidom boosts email revenue by 118.62% with Retail Rocket

How tracking real-time interest in products helped increase revenue by 118.62%: Maxidom’s case

Retail Rocket worked with Maxidom, a network of home and garden hypermarkets. The challenge was that the online store's CRM system only used historical purchase data for email segmentation, which failed to capture subscribers who had recently begun showing interest in new product categories. This meant their email marketing was not timely or relevant for users with emerging needs.

The solution implemented by Retail Rocket utilized its real-time segmentation tool to identify users who had recently shown interest in specific categories, like "Tableware and kitchen utensils," but had not yet made a purchase. Retail Rocket sent a targeted email campaign to this new segment, which had been missed by the CRM. This approach increased the recipient base by 10% and resulted in a 118.62% increase in revenue from the email campaign, along with significantly higher open rates, click-through rates, and conversion rates.

Maxidom

Ilgiz Mullabaev

Internet Marketer