Case Study: Quelle increases online store conversions with Retail Rocket product recommendations

How to Increase Online Store Conversions by Using Product Recommendations

Quelle, a fashion retailer, faced the challenge of helping online shoppers navigate its diverse product range to increase conversions amid intense competition. They partnered with Retail Rocket to implement and test personalized product recommendations as a solution to guide customers more effectively.

Retail Rocket implemented a series of A/B tests on Quelle's key pages to determine the most effective recommendation algorithms. The solution that delivered the highest conversion increases included personalized best sellers on the homepage (+3.3%) and category pages (+6.4%), and showcasing accessories on the shopping cart page (+5.8%). As a result of this data-driven approach by Retail Rocket, Quelle achieved significant, measurable gains in conversion rates, which led to a tangible increase in overall revenues.

Quelle

Andrey Osokin

Marketing Director