Case Study: Megabit increases CTR by 18% with Retail Rocket

How to get users to visit your website and increase CTR by 18%

Megabit, an electronics and appliances hypermarket, faced the challenge of improving its online customer experience and increasing engagement with its trigger-based emails. To address low open rates and drive more traffic to its website, the company partnered with vendor Retail Rocket to implement its AI personalization technology for email marketing.

Retail Rocket's solution involved setting up personalized, automated trigger-based emails for various customer journey scenarios. They conducted A/B tests, including optimizing subject lines with CTAs and product names, switching to a "Popular Products" recommendation algorithm, and adding a "Purchased Today" social proof element. These changes resulted in significant metric improvements for Megabit, including an 18% increase in email click-through rates, a 10.7% increase in open rates, and an overall boost in online revenue.

Megabit

Mikhail Vlasov

E-commerce Manager