Case Study: KANZLER boosts orders by 1.5x with Retail Rocket AI personalization

How to create an Individual Approach and achieve an increase of 1.5 times in Orders by using AI

The customer, KANZLER, a men's fashion retailer with an online store, aimed to provide a unique, individualized shopping experience for each customer to increase conversion, orders, and revenue. They partnered with the vendor Retail Rocket to implement a solution based on AI-driven personalization to meet this challenge.

Retail Rocket's solution involved creating a personalized version of the website for every visitor using smart merchandising and building automated, hyper-segmented email communications for the entire customer journey. This approach yielded significant results, including a 53% increase in the number of orders and a 17% rise in the average order value from the email channel, demonstrating a highly successful outcome for the retailer.

KANZLER

Violetta Yurieva

Marketing Director