Case Study: Siberian Wellness boosts orders with Retail Rocket’s AI personalization platform

How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform

Siberian Wellness, an international eco-friendly brand with a large online store, needed to strengthen customer loyalty and improve its business KPIs in the competitive "green" products market. The challenge was to provide a more personal and efficient shopping experience for its millions of monthly visitors. To address this, they partnered with Retail Rocket to implement its AI-powered personalization platform.

Retail Rocket implemented personalized product recommendation blocks on 15 key pages of the online store, creating a unique experience for each user based on their behavior and interests. They used A/B testing to optimize the strategy, leading to a significant measurable impact. The solution from Retail Rocket generated 16.2% of all orders on the site and led to a 12.3% increase in conversions on category pages. Furthermore, the conversion rate within the recommendation blocks was 13 times higher than the site average.

Siberian Wellness

Daria Veligorodskaya

Ecommerce Director