Case Study: Las Tijeras Mágicas achieves 19% revenue uplift with Retail Rocket

How to achieve 19% revenue uplift with Retail Rocket technology

Las Tijeras Mágicas, a major online retailer for yarn and crafts in Spain, faced increasing market competition and sought to build customer loyalty and drive further revenue growth. The company partnered with vendor Retail Rocket to implement its personalization technology and strategy to enhance the online shopping experience and generate more recurrent business from their existing client base.

Retail Rocket implemented personalized product recommendation blocks across key pages of the website, including the home, category, product, and cart pages, and utilized an exit-intent smart form. They also deployed automated trigger-based emails. This solution resulted in a 19% uplift in online revenue for Las Tijeras Mágicas. Furthermore, Retail Rocket's technology led to a 70.5% increase in web conversion and a 20% rise in the average number of products per order.

Las Tijeras Mágicas

Saúl

E-commerce Manager