Case Study: ELC Russia achieves 37.43% higher conversion with Retail Rocket personalized email recommendations

How Personal Recommendations for Mass E-Newsletters Have Made Conversion 37.43% Higher

ELC Russia, an online store specializing in educational toys and children's products, faced the challenge of making its mass e-newsletters more relevant to stand out in crowded inboxes and drive purchases. To avoid overwhelming subscribers with a broad product range, they partnered with Retail Rocket to implement a solution using personalized product recommendations.

Retail Rocket implemented personalized product recommendation blocks within the mass email campaigns using an A/B testing approach. For one segment of users, they added a block featuring items aligned with each subscriber's individual interests, which resulted in a significant measurable impact. This solution led to a 37.43% increase in conversion, a 44.07% growth in orders, and a 27.21% rise in revenue, demonstrating the effectiveness of Retail Rocket's personalization service.

ELC

Mikhail Burkov

Head of ELC