Case Study: Kliper boosts orders and revenue with Retail Rocket AI personalization

How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl

Kliper, an online fashion and outdoor retailer, sought to overcome the challenge of "the paradox of choice" for its customers browsing its vast assortment of products. Their goals were to improve the shopping experience, increase loyalty, and boost key metrics like conversion and revenue. To achieve this, the company turned to Retail Rocket for its AI personalization technology.

Retail Rocket implemented a solution that created a personalized experience across Kliper's website and email marketing. This included real-time product recommendations on key pages like the homepage, category pages, and product cards, as well as triggered emails for scenarios like abandoned carts. Using Retail Rocket's AI, Kliper saw a significant impact: 20.8% of all orders were generated through recommendations, the conversion rate with recommendations was 340% higher than the site average, and overall online store revenue increased by 14.28%.

Kliper

Catalina Lavanchy

Ecommerce sales & Marketing Manager