Case Study: Quelle achieves up to 45.1% conversion growth with Retail Rocket trigger-based emails

Growth Hacking in Trigger-Based Emails of Quelle Online Store up to 45,1% conversion growth!

Quelle, a major online retailer, partnered with growth hacking experts at Retail Rocket to optimize their automated, trigger-based email marketing campaigns. They aimed to overcome the challenge of low customer engagement and conversion rates from these critical communications, seeking to significantly boost the revenue generated from their email strategy.

Retail Rocket employed a rigorous process of iterative A/B testing on various elements of Quelle's emails across different scenarios, including abandoned browse and cart recovery. By testing and implementing optimizations like urgency-triggered subject lines, reduced send delays, larger product images, and the removal of distracting elements, Retail Rocket achieved substantial improvements. Key results included a 45.1% increase in conversion rate for abandoned category browse emails and a 32.4% increase for cart recovery layouts, demonstrating the powerful impact of data-driven email template optimization.

Quelle

Andrey Osokin

Marketing Director