Case Study: Due-Home achieves an 88% conversion increase with Retail Rocket personalization

Due-Home achieves an 88% conversion increase with Retail Rocket online personalization

Due-Home, an online furniture and decor store, partnered with the vendor Retail Rocket to implement its AI personalization platform. The challenge was to create a unique and personalized customer experience throughout the entire online journey to increase engagement and sales.

Retail Rocket's solution involved deploying personalized product recommendations on key website pages like the homepage, category pages, and product pages, as well as implementing a series of triggered email campaigns. This comprehensive strategy led to significant results: a dramatic 88% increase in conversion rate, a 29.11% rise in products per order, and a 25.56% higher average order value. Retail Rocket's technology became a major revenue driver, generating approximately 13% of the online store's total revenue.

Due-Home

Jordi Ordóñez

Marketing Director