Case Study: DEVORAPRECIOS quadruples conversion with Retail Rocket AI personalization platform

DEVORAPRECIOS quadruples its conversion rate by implementing Retail Rocket’s AI personalization platform

DEVORAPRECIOS, an online retailer of household appliances and electronics, sought to comprehensively personalize its customer journey to improve its e-commerce metrics. The company partnered with Retail Rocket to implement its AI personalization platform to address this challenge and better cater to its well-informed, price-conscious shoppers who extensively research before purchasing.

Retail Rocket implemented its platform to provide personalized product recommendations across nearly every page of the website, including the home page, category pages, and checkout, and automated triggered emails for scenarios like cart abandonment. This solution led to a 282% increase in conversion rate, effectively quadrupling it. Overall, the implementation by Retail Rocket drove a 21.45% increase in revenue for the online store.

DEVORAPRECIOS

David Conde

CEO