Case Study: Decathlon achieves a 10.7% revenue increase with Retail Rocket personalized recommendations

Decathlon 10,7% revenue increase through personalized product recommendations

Decathlon, a leading sports goods retailer, faced the challenge of helping visitors navigate its vast online store with thousands of items across 75 sports. To simplify the customer journey and increase orders and revenue, they enlisted the expertise of Retail Rocket to implement personalized product recommendations.

Retail Rocket implemented an A/B test on product pages using various self-learning recommendation algorithms. The most effective solution was a combination of two blocks showing related and similar products. This implementation by Retail Rocket led to a 5.2% increase in conversion rate and a 5.2% increase in average order value, which collectively boosted overall revenue by 10.7%.

Decathlon

Martijn Sprangers

Head of Marketing