Case Study: THR increases conversion with Retail Rocket website personalization

Conversion boost for Thr.nl using website personalization

THR, a Dutch wholesaler of DIY products and building materials, faced the challenge of maximizing the effectiveness of product recommendations on its large e-commerce site to enhance the customer experience. They partnered with the vendor Retail Rocket to implement and optimize a personalized website personalization solution.

Retail Rocket's growth hacking team conducted a series of A/B tests to determine the best placement and type of real-time recommendations. The solution that delivered the best result placed two blocks on product pages: similar products and related products from other categories. This approach, combined with recommendations on category pages, led to a 25.6% conversion increase on product pages and an 8.4% boost on category pages, significantly increasing sales for the retailer.

THR

Krista Gerhartl

Manager E-commerce