Case Study: Clever-media achieves 30% revenue growth with Retail Rocket AI personalization

Clever-media Online store personalization achieves 30% revenue growth with Retail Rocket’s AI platform

Clever-media, a children's publishing company, needed to reduce customer search time and provide a more personalized shopping experience for its online bookstore. The unique challenge was to cater to the constantly changing interests of each child by analyzing customer behavior in real time. To address this, they partnered with Retail Rocket and implemented its AI-powered product recommendation platform.

Retail Rocket implemented and optimized personalized product recommendation blocks on the home and product pages. Using A/B testing, their team identified the most effective algorithms, including "personal interest-based bestsellers." This solution led to significant growth, with one test on the homepage projecting a 30% revenue increase. On product pages, personalized related product recommendations boosted conversion by 20.8%, contributing to an overall successful implementation for Retail Rocket.

Clever-media

Uskova Maya

Online Store Manager