Case Study: Aizel achieves 11% revenue growth with Retail Rocket personalization

Aizel marketplace personalization unique offer for each customer and 11% revenue growth

Aizel, a fashion marketplace offering over 700 global brands, faced the challenge of translating its unique in-store customer experience to its online platform. The retailer needed to create an individual offer for each customer and ensure a personalized product selection on key website pages. To address this, Aizel turned to the vendor Retail Rocket for its website personalization and product recommendation platform.

Retail Rocket implemented personalized recommendation blocks on critical pages like the homepage and product pages. The solution utilized real-time user behavior analysis to create a unique store for each visitor. This implementation drove significant results, including a 10.8% revenue increase on product pages and an overall 11% revenue growth for the marketplace, with products from recommendations present in 7% of all orders.

Aizel

Elena Bekhtina

Marketplace Marketing Director