Case Study: Kotofoto boosts loyal customers by 57% with Retail Rocket

8 Tips to increase the number of loyal customers by 57% in the email channel

Kotofoto, an online hypermarket, sought to enhance customer loyalty and increase key performance indicators through personalized email communication. Their challenge was to personalize offers for every customer, ensure effective email outreach, and maintain long-term loyalty. They partnered with Retail Rocket and utilized its Customer Retention Platform, which included the "Data Warehouse" and "Campaign Management System" modules, to address these goals.

The solution implemented by Retail Rocket involved a multi-faceted strategy. This included automated welcome chains, behavior-triggered emails, customer surveys for segmentation, a reactivation campaign for inactive subscribers, A/B testing, and content-selling techniques. As a result, Retail Rocket helped Kotofoto achieve a 20% growth in its subscriber database and a 57% increase in the number of loyal customers, significantly boosting engagement and KPIs.

Kotofoto

Alexey Sazonov

Head of Ecommerce and Marketing