Case Study: The Cosmetic Market achieves a 35% increase in average transaction size with Retail Pro International

The Cosmetic Market & Private Edition increased average transaction size by 35%

The Cosmetic Market & Private Edition is a high-end luxury cosmetics retailer with seven locations across Tennessee and Georgia, selling over 250 brands and offering licensed aesthetic services under its Therapy Systems line. Facing margin pressure and aggressive pricing and rewards from big-box competitors, The Cosmetic Market needed a competitive loyalty solution that would work with their existing Retail Pro International CRM/POS to retain customers and drive higher-value purchases.

By deploying the AppCard loyalty and personalized rewards platform fully integrated with Retail Pro International’s CRM, The Cosmetic Market automated point accrual (1 point per $1; 100 points = $3) and simplified enrollment via phone number. The Retail Pro International–enabled program enrolled over 8,000 members in five months, now accounts for 56% of transactions and 62% of sales, and delivered a 35% increase in average transaction size during reward redemptions.

The Cosmetic Market

Lynn Osgood

Vice President