Case Study: Swim Mart achieves improved customer experience and unified omnichannel operations with Retail Pro International

Swim Mart Improves CX & Operations Across Channels with Retail Pro® and Retail Dimensions

Swim Mart, a nine‑store swimsuit retailer founded in 1989, needed to deliver consistent, high‑touch customer experiences in a tourist‑driven market while better managing inventory, replenishment and omnichannel fulfillment. To address this, Swim Mart deployed Retail Pro POS and Retail Pro retail management software from Retail Pro International and integrated its e‑commerce using Retail Dimensions’ RD‑ICE middleware.

Using Retail Pro International’s reporting and inventory visibility, Swim Mart centralized inventory, optimized transfers between stores, and routed online orders to the best fulfillment location so associates could focus on personalized fitting and service. The Retail Pro solution and RD‑ICE integration streamlined operations across all nine stores, reduced manual effort, improved replenishment and turnover, and supported measurable sales growth while preserving the brand’s award‑winning customer experience.

Swim Mart

Jeanne Peachey

General Manager